Brief

<p>Morinsuke Kawaguchi, a futurist, author and designer, discussed Japanimation and Japanimism as tools used by the Japanese society in behavioral engineering and value education. He said that in the Japanese culture, everything has a soul and Japanese animation and mascots are used to deliver edifying messages.</p> <p>Japanimism, according to Kawaguchi, is on the rise. Animation events began attracting more visitors from all around the world in the 1990s and Japan has had a boost in soft power since the year 2000. Kawaguchi proceeds to giving examples on how Japanimation is affecting behavior. Sumo for instance, compared to other forms of wrestling, has three unique features. It has no weight class, as small-weighted players can compensate with their skill with only 2 simple rules to win. Victory poses are not allowed and can lead to disqualification. It is also up to the judge to determine how a player wins (boosting skill and good moves). The use of Japanese mascots like Real Uncle Bow apologizing at construction for noise and disturbance inspired workers at construction sites to do the same. <em>Hello Kitty</em> mascot used for railway safety instructions gives a sense of warmth and intimacy.</p> <p>In addition, mascots are used by Japanese Defense Force and Japanese police forces as well. Kawaguchi says the Japanese hold memorial service for everything like the KFC memorial service for chicken, Tomb of bacteria, dedication memorial service for tools, final run ceremonies for trains, etc. Kawaguchi mentions some of the teachings delivered by such tools: be nice to others, arrogance is not allowed, do not cause trouble, do not be afraid to apologize as it is a sign of confidence. He refers to these teachings as the Japanese model to affect behavior.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p>

Speakers

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