Lessons from the Private Sector: How Can Governments Succeed in Promoting Sports?
Brief
The world of sports has always been taken for granted, until recently– spotlighted as a significant avenue for capital investment, particularly in the context of its sociocultural impact in the post-globalization era. Recognizing sports not just as a leisure activity but as a potent vehicle for soft power and capital, we examine successful strategies employed by the private sector and explore how governments can adapt these to promote sports within their jurisdictions.
Speakers
![Mike Zarren](/images/default-source/speakersphoto/b3255b0d-5737-434e-a02a-56333654ae43mike-zarren-2024.jpg)
Mike Zarren
Vice President of Basketball Operations and Team Counsel, Boston Celtics
![Stephen Pagliuca](/images/default-source/speakersphoto/c224aec6-5932-4488-a088-f950906d8364steve-pagliuca-2022.jpg)
Stephen Pagliuca
Chairman, CEO, Founder, PagsGroup and Co-owner, Boston Celtics
![John Defterios](/images/default-source/speakersphoto/fbcd768c-d4b1-499a-916b-97d30a21bfa7john-defterios-2024.jpg)
John Defterios
Professor of Business, New York University - Abu Dhabi