Brief

Government communication channels with the public have evolved and expanded over the years, from mass media channels to social media ones. Successful governments nowadays are focusing on utilizing social media outlets to broadcast news and share information, engage with citizens, and deliver services more quickly and effectively. As a result, this calls for the creation of novel forms of media content that can easily reach and make a lasting impact on the intended audiences. In this session, Nuseir Yassin, Chief Executive Officer of Nas Academy will discuss this new shift in content creation, and how governments can successfully leverage new media platforms.

Speakers

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