Brief

Leading governments are adopting the private sector’s customer-centric approach to service delivery to meet and exceed citizens’ expectations. Today, there is a shift towards “customer obsession,” where customer experience (CX) is adopted and prioritized as a measure of performance. In this session, Saeed Almulla outlines the latest trends in government CX, where the public sector harnesses the power of human-centric design to deliver the next generation of world-class government services.

RTA Hall

March 29, 2022 - 15:05 - 15:15

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